This major aims to cultivate students with an international perspective and innovative awareness, systematically master the theories, operational rules, and skills related to cross-border e-commerce, be familiar with the cutting-edge trends of cross-border e-commerce, and be able to fully integrate various international business knowledge and skills such as economy and trade, management, big data analysis, cross-cultural communication, law, and apply them to practical work. Additionally, students can flexibly and freely use foreign languages to engage in cross-border e-commerce in a multicultural environment Talents in data analysis and decision-making, international business negotiations, etc.
This major aims to cultivate students with an international perspective and innovative awareness, systematically master the theories, operational rules, and skills related to cross-border e-commerce, be familiar with the cutting-edge trends of cross-border e-commerce, and be able to fully integrate various international business knowledge and skills such as economy and trade, management, big data analysis, cross-cultural communication, law, and apply them to practical work. Additionally, students can flexibly and freely use foreign languages to engage in cross-border e-commerce in a multicultural environment Talents in data analysis and decision-making, international business negotiations, etc.
Cross border e-commerce refers to an international commercial activity in which transaction entities belonging to different customs territories complete transactions, make payments and settlements through e-commerce platforms, and deliver goods and complete transactions through cross-border logistics. Cross border e-commerce in China is mainly divided into business to business (B2B) and business to consumer (B2C) trade models. Under the B2B model, enterprises mainly use e-commerce for advertising and information dissemination, and the transaction and customs clearance processes are basically completed offline. Essentially, it still belongs to traditional trade and has been included in customs general trade statistics. In the B2C model, enterprises directly face consumers and mainly sell personal consumer goods. In terms of logistics, they mainly use methods such as air parcel, mail, and express delivery, and their customs declaration entities are postal or express delivery companies.
